CJ ENM's K-pop platform Mnet Plus unveils major growth strategy

South Korea's entertainment powerhouse CJ ENM laid out an ambitious roadmap for its mobile-based K-pop content platform Mnet Pluson Tuesday, revealing plans to quadruple content investment while cementing its position in the global music landscape. Speakingat the company's Culture Talk event in Mapo-gu, Seoul, Kim Ji-won, senior vice president of Mnet Plus, revealed the service hassurged to 40 million cumulative users since its 2022 launch, with monthly active users peaking at 20 million. The