In global push, MAMAs leave K-pop roots behind

Despite Korean fans' calls for the Mnet Asian Music Awards to return to Seoul, South Korean entertainment giant CJ ENM plans toexpand its global reach by holding its annual event overseas. "At Mnet, our guiding vision, 'music makes one,' reflects ourcommitment to uniting the world through music. In line with that vision, we began hosting MAMA overseas in 2010 and have sincecontinued to lead the globalization of K-pop by staging the event in cities such as Macao, Singapore and Hong Kong, bring