May Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from April 2 to May 2.

Yu Jae Seok held onto his spot at the top of the list this month with a brand reputation index of 6,016,846, marking a 2.79 percent increase in his score since April. High-ranking phrases in his keyword analysis included “How Do You Play?”, “Happy Together,” and “Jae Seok’s B&B Rules!”, while his highest-ranking related terms included “donate,” “challenge,” and “talk.” Yu Jae Seok’s positivity-negativity analysis also revealed a score of 93.92 percent positive reactions.

HaHa rose to second place with a brand reputation index of 3,055,565, marking an 18.82 percent increase in his score since last month.

Jun Hyun Moo took third place with a brand reputation index of 2,833,392, marking a 9.43 percent rise in his score since April.

Heo Kyung Hwan came in at a close fourth after seeing a 47.90 percent increase in his brand reputation index, bringing his total score to 2,766,892 for May.

Finally, Shin Dong Yup rounded out the top five with a brand reputation index of 2,678,282, marking an 18.97 percent rise in his score since April.

Check out the top 30 for this month below!

Yu Jae Seok

HaHa

Jun Hyun Moo

Heo Kyung Hwan

Shin Dong Yup

Kim Jong Kook

Joo Woo Jae

Ji Suk Jin

Kang Ho Dong

Ahn Jung Hwan

Kim Dong Hyun

Yang Sang Gook

Kim Sook

Kim Jong Min

Tak Jae Hoon

Jang Do Yeon

Lee Sang Min

Lee Soo Ji

Kim Joon Ho

Lee Kyung Kyu

Seo Jang Hoon

Kim Young Chul

Lee Soo Geun

Kim Gura

Super Junior’s Kim Heechul

Jung Joon Ha

Lee Young Ja

Park Myung Soo

Hong Hyun Hee

Hong Jin Kyung

Watch Yu Jae Seok and HaHa on “Running Man” below:

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Or watch Jun Hyun Moo on “I Live Alone” below!

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