K-pop agencies turn to US to fast-track global reach

With K-pop’s popularity spreading far beyond Korea, agencies are seeking new ways to reach global audiences. While strategies include international partnerships and launching localized global groups, establishing headquarters in the US, the largest music market in the world, is emerging as a key move to expand their reach. In establishing his own K-pop agency "Titan Content" in April 2023, Han Se-min, former CEO of K-pop powerhouse SM Entertainment, chose Los Angeles as its headquarters, with st