Hybe bets big on global stage with new boy band Cortis and Latin pop projects

Hybe is doubling down on its global expansion strategy — not just through multinational K-pop groups, but also with new local projects aimed at replicating the success of BTS. With its first international girl group Katseye slowly gaining traction, the K-pop powerhouse is preparing to introduce three more global acts: two boy bands and another girl group. At the same time, Hybe is turning heads with the debut of Cortis, a new boy group under Big Hit Music, a Hybe subsidiary. Set to debut Monday,