CJ ENM, Japan’s Hakuhodo establish Chapter-I to expand global music IP

South Korean entertainment giant CJ ENM has partnered with Japan’s leading advertising agency Hakuhodo to establish a joint venture named Chapter-I, the companies announced Tuesday. The venture aims to create new business opportunities in the global music market. Its first project under the joint venture will be “Unpretty Rapstar: Hip Pop Princess,” a Korea-Japan co-produced survival program set to premiere in October on Mnet. Mnet is a pay television music channel operated by CJ ENM. The show b