Psy power: Sokcho sees 23% spike in spending on day of Psy's 'Summer Swag' concert leg

Consumer spending saw an uptick of 23 percent across Sokcho, Gangwon Province, on the day K-pop icon Psy held a leg of his annual “Summer Swag” concert series in the city, data showed Thursday. More than 7.5 billion won ($5.5 million) was spent on July 26, an increase of more than 23 percent from a week earlier, according to a joint analysis of telecommunications and consumption data by Sokcho City, KT and Korea University’s Center for Digital Innovation. Psy, known for his global megahit "Gangn