MU:CON returns to Itaewon and Hannam this month

The 2025 Seoul International Music Fair, better known as MU:CON, returns to Seoul’s Itaewon and Hannam neighborhoods, Sept. 10-13. Now in its 14th year, MU:CON adopts the theme “Music PRISM,” spotlighting the potential of Korean music through a mix of business-to-business programs, including keynote speeches, conferences and networking sessions, alongside music showcases. The four-day conference will be held at the Grand Hyatt Seoul, bringing together top executives, creators and tastemakers fro