Why J.Y. Park was tapped as co-chair of presidential cultural committee over other agency heads

When the presidential office recently announced the appointment of J.Y. Park, chief creative officer and founder of JYP Entertainment, as co-chair of the Presidential Committee on Popular Culture Exchange, it raised eyebrows. The position carries minister-level authority, and many in the industry were surprised to see Park chosen over other heavyweight producers who built Korea’s "big four" K-pop agencies. At first glance, figures like Bang Si-hyuk of Hybe, Yang Hyun-suk of YG Entertainment and