SM Entertainment founder unveils K-pop’s next era: AI, fan-driven content and 'Zalpha Pop'

No one knows K-pop methodology better than Lee Soo-man, founder of SM Entertainment and currently visionary leader at US-based A2O Entertainment. He believes the future of K-pop will be shaped by artificial intelligence, emerging technologies and fan-driven content. Lee has long championed the concept of Culture Technology, a system encompassing casting, training, production and marketing. He produced some of K-pop’s most iconic acts, from legendary groups like H.O.T., S.E.S., and BoA to TVXQ, S