BTS’ agency eyes India’s 1.4 billion market with new local branch

Hybe has established a new local subsidiary, Hybe India, marking its fifth overseas headquarters after Japan, the US, Latin America and China. According to the company, Tuesday, Hybe India Entertainment Pte. Ltd. was officially registered in Mumbai earlier this month. Mumbai, home to Bollywood, contemporary art and diverse performing arts, is regarded as a strategic hub for global entertainment and cultural enterprises. Hybe India’s stated mission, “Where voices of India become global stories,”