Rhythm and Booze: K-pop idols enter alcohol business

K-pop idols and celebrities are increasingly stepping into the alcohol business, creating both opportunities and concerns in one of Korea’s most tightly regulated industries. The trend made headlines again after Jin of BTS, who co-founded the agricultural corporation Jini’s Lamp with celebrity chef and entrepreneur Paik Jong-won, was reported to authorities this month for alleged labeling law violations. Jini’s Lamp, which launched its distilled spirit IGIN in December 2024, produces the liquor