National Museum of Korea partners with Hybe to bring Korean heritage to the world

The National Museum of Korea said Thursday it had signed a memorandum of understanding with the National Museum Foundation of Korea and Hybe to promote Korea's cultural heritage. The agreement sets out plans to integrate traditional heritage with entertainment. Initiatives include developing merchandise, expanding sales overseas through Hybe’s global distribution network and launching joint promotional campaigns to highlight the museum’s collections. “Sharing our traditional culture — the root a