Swedish royal couple visits SM Entertainment to explore K-pop’s creative process

Crown Princess Victoria of Sweden and her husband Prince Daniel visited SM Entertainment in Seoul on Thursday as part of theirofficial trip to South Korea, where they explored the creative process behind K-pop and discussed future cultural collaborationbetween the two countries. During their visit, the royal couple toured key creative spaces including recording studios, artisttraining rooms and songwriting camps. They were briefed on SM Entertainment’s global music production system and advan