How K-pop singer Aoora broke into India’s music scene — and won its heart

While most K-pop agencies hesitate to tap into India’s vast and complex music market, citing its linguistic and culturaldiversity, one artist has proven that the key to connection is not strategy alone — it is sincerity. Former K-pop idol ParkMin-jun, known by his stage name Aoora, has become one of the few Korean artists to successfully establish a foothold in India’sentertainment world. Last month, Aoora was named “International Icon Global Singer of the Year” at the International Iconic Aw