Spotify sees Korea as global test bed for 'ubiquitous' music future

Spotify’s recent return to Seoul with an expanded edition of Spotify House signals more than a pop-up; it reflects the company’sview of Korea as one of the world’s most influential creative hubs — and a ground to see how music discovery and personalizationwill evolve globally. “Korea is one of the most influential cultural capitals in the global music industry,” said Gautam Talwar,Spotify’s general manager for Asia-Pacific, during an interview with The Korea Herald at Spotify House Seoul in S