Can K-pop triumph in India’s vast, diverse market?

India, home to some 1.46 billion people, has recently emerged as a potential new frontier for K-pop, with a looming opportunity toreplace China as the region’s growth market. Yet questions remain about how K-pop can navigate the country’s vast geography,linguistic diversity, varied religions and strong cultural pride. In September, South Korea’s largest entertainment company Hybeannounced its entry into India, marking its fifth overseas branch, following Japan, North America, Latin America an