Why Spotify is spotlighting Korean indie, rock

Spotify is turning its attention to Korean indie and rock, two genres that recorded striking growth in the platform’s annual report, “2025 Wrapped,” despite K-pop’s continued dominance in the local music market. According to the global audio streaming platform’s year-end data released on Dec. 4, streams of K-indie rose 68 percent worldwide from a year earlier, while K-rock jumped 16 percent. The surge reflects a widening international interest in Korean music beyond K-pop and a maturing domestic