December Rising Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for rising stars!

The rankings were determined through an analysis of various rising stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from November 30 to December 30.

Park Jeong Min topped the list with a brand reputation index of 3,863,084, marking a 68.59 percent increase in his score since November.

Kim Yong Bin took second place with a brand reputation index of 3,310,004, marking a 32.25 percent rise in his score since last month.

Lee Je Hoon climbed to third place with a brand reputation index of 2,424,365, marking a 38.05 percent increase in his score since November.

Stray Kids Stray Kids K-POP GROUP Stray Kids is an eight-member self-producing boy group known for intense performances, experimental sound, and powerful rap lines. came in at a close fourth with a brand reputation index of 2,401,430, marking a 25.28 percent rise in their score since last month.

Finally, Jang Ki Yong rounded out the top five for December with a brand reputation index of 2,331,315.

Check out the top 30 for this month below!

Park Jeong Min

Kim Yong Bin

Lee Je Hoon

Stray Kids Stray Kids K-POP GROUP Stray Kids is an eight-member self-producing boy group known for intense performances, experimental sound, and powerful rap lines.

Jang Ki Yong

2PM’s Lee Junho

EXO EXO K-POP GROUP EXO is a globally influential K-pop boy group known for powerful vocals, polished performances, and a strong legacy in modern K-pop. Since debuting in 2012, EXO has shaped the sound and visuals of an entire generation. ’s Doh Kyung Soo (D.O.)

DAY6

Won Ji An

ENHYPEN ENHYPEN K-POP GROUP ENHYPEN is a seven-member boy group formed through I-LAND, known for powerful performances, storytelling concepts, and global popularity.

Go Youn Jung

Yoon Kye Sang

KiiiKiii

RIIZE

Park Ji Hyeon

Choi Woo Shik

Lee Jong Suk

Park Seo Jin

Ahn Eun Jin

Byeon Woo Seok

WOODZ (Cho Seung Youn)

BABYMONSTER BABYMONSTER K-POP GROUP BABYMONSTER is a multinational girl group under YG Entertainment. They debuted as a full ensemble on April 1, 2024.

Kang Ha Neul

Kim Min Ha

Kim Sun Young

Lee Soo Ji

Lee Jun Young

Lee Jun Hyuk

Kang Tae Oh

BTOB’s Changsub

Watch Park Jeong Min in his hit film “Harbin” with subtitles on Viki below:

Watch Now

And check out Lee Je Hoon’s currently airing drama “Taxi Driver 3” below!

Watch Now