The Korean Business Research Institute has revealed this month’s brand reputation rankings for rookie idol groups! The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various rookie idol g

December Rookie Idol Group Brand Reputation Rankings Announced

SEVENTEEN is a self-producing boy group with 13 members, divided into hip-hop, vocal, and performance units, known for intricate choreography and songwriting.

Jeonghan

Wonwoo

S.Coups

Joshua

Hoshi

Woozi

The8

Seungkwan

Mingyu

Vernon

Dino

SEVENTEEN

Rumi

Zoey

Huntr/X

Girls’ Generation, also known as SNSD, is a legendary South Korean girl group that debuted in 2007. They are widely credited with shaping the global rise of K-pop and remain active through group and individual projects.

Sunny

Tiffany

Yuri

Hyoyeon

Yoona

Taeyeon

Sooyoung

Seohyun

Girls’ Generation

BLACKPINK is a four-member global girl group known for their high-energy performances, luxury fashion influence, and record-breaking music videos.

Lisa

Rosé

Jisoo

Jennie

BLACKPINK

MONSTA X is a South Korean boy group formed through the survival show No.Mercy under Starship Entertainment. They debuted in 2015 and are known for powerful performances, strong rap and vocal lines, and a global fanbase. The group is currently active with Shownu, Minhyuk, Kihyun, Hyungwon, Joohoney, and I.M.

Hyungwon

Joohoney

Shownu

Minhyuk

Kihyun

MONSTA X

Stray Kids is an eight-member self-producing boy group known for intense performances, experimental sound, and powerful rap lines.

Hyunjin

Seungmin

Felix

Changbin

Lee Know

Bang Chan

Stray Kids

BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop.

Suga

J-Hope

Jimin

Jungkook

BIGBANG is a South Korean boy group that debuted in 2006. Known for major influence on modern K-pop, the group is widely associated with hits across multiple eras and a strong global fanbase. The group is commonly treated as currently active with G-DRAGON, Taeyang, and Daesung.

G-DRAGON

Taeyang

Daesung

BIGBANG

NewJeans is a five-member girl group known for their fresh Y2K-inspired style, smooth vocals, and viral hits.

Hyein

Haerin

Minji

Hanni

Danielle

NewJeans

LE SSERAFIM is a five-member girl group known for confident, performance-driven concepts and strong stage presence.

Sakura

Yunjin

Kazuha

Eunchae

Chaewon

LE SSERAFIM

GOT7 is a South Korean boy group that debuted in 2014. Known for self-produced music and strong international presence, the group continues activities through individual agencies while maintaining group identity.

Jackson

Jinyoung

Youngjae

Mark

BamBam

Yugyeom

GOT7

ATEEZ is an eight-member K-pop boy group known for powerful performances, intense choreography, and a strong global fanbase. Since debuting in 2018, they have built a reputation for cinematic concepts and commanding stage presence.

Seonghwa

Hongjoong

Yunho

Mingi

Wooyoung

Jongho

Yeosang

ATEEZ

IVE is a six-member girl group recognized for chic visuals, confident concepts, and strong chart performance.

Yujin

Gaeul

Wonyoung

Leeseo

EXO is a globally influential K-pop boy group known for powerful vocals, polished performances, and a strong legacy in modern K-pop. Since debuting in 2012, EXO has shaped the sound and visuals of an entire generation.

Baekhyun

Chen

D.O.

Xiumin

Suho

Chanyeol

Sehun

aespa is a four–member girl group under SM Entertainment, famous for their metaverse concept, powerful performances, and hits like “Black Mamba,” “Next Level,” and “Savage.”

Giselle

Karina

Winter

Ningning

aespa

TWICE is a nine-member girl group famous for bright concepts, addictive choruses, and a huge discography of K-pop hits.

Jeongyeon

Momo

Nayeon

Jihyo

Sana

Mina

Dahyun

Chaeyoung

Tzuyu

TWICE

TOMORROW X TOGETHER (TXT) is a South Korean boy group under BIGHIT MUSIC, debuting in 2019 and known for narrative-driven concepts and genre-blending pop.

Huening Kai

Taehyun

Yeonjun

Soobin

Beomgyu

TOMORROW X TOGETHER

Red Velvet is a five-member girl group known for switching between bright “Red” concepts and sophisticated “Velvet” R&B-influenced music.