December Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published its brand reputation rankings for all stars during the month of December!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from November 30 to December 30.

BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. continued their reign at the top of the list this month with a brand reputation index of 6,524,949, while Lim Young Woong maintained his position at second place with a score of 6,203,714.

Newly married couple Kim Woo Bin and Shin Min Ah took the next two spots on the list: Kim Woo Bin rose to third place with a brand reputation index of 4,597,529, marking a 64.02 percent increase in his score since November, and Shin Min Ah came in at a close fourth with a score of 4,523,440.

Finally, IVE IVE K-POP GROUP IVE is a six-member girl group recognized for chic visuals, confident concepts, and strong chart performance. rounded out the top five for December with a brand reputation index of 4,430,619.

Check out the top 30 for this month below!

BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop.

Lim Young Woong

Kim Woo Bin

Shin Min Ah

IVE IVE K-POP GROUP IVE is a six-member girl group recognized for chic visuals, confident concepts, and strong chart performance.

Son Heung Min

BLACKPINK BLACKPINK K-POP GROUP BLACKPINK is a four-member global girl group known for their high-energy performances, luxury fashion influence, and record-breaking music videos.

Park Jeong Min

Jun Hyun Moo

SEVENTEEN SEVENTEEN K-POP GROUP SEVENTEEN is a self-producing boy group with 13 members, divided into hip-hop, vocal, and performance units, known for intricate choreography and songwriting.

Yoo Jae Suk

EXO EXO K-POP GROUP EXO is a globally influential K-pop boy group known for powerful vocals, polished performances, and a strong legacy in modern K-pop. Since debuting in 2012, EXO has shaped the sound and visuals of an entire generation.

Kim Ha Seong

TWICE TWICE K-POP GROUP TWICE is a nine-member girl group famous for bright concepts, addictive choruses, and a huge discography of K-pop hits.

Park Bo Gum

Lee Byung Hun

Kim Jong Kook

Choi Hyoung Woo

BIGBANG BIGBANG K-POP GROUP BIGBANG is a South Korean boy group that debuted in 2006. Known for major influence on modern K-pop, the group is widely associated with hits across multiple eras and a strong global fanbase. The group is commonly treate

Shin Dong Yup

Park Jin Young

Lee Jung Jae

Lee Jung Hoo

Park Ji Hyeon

Park Seo Joon

Kim You Jung

Ryu Hyun Jin

Lee Je Hoon

Kang Min Ho

Jang Ki Yong

Watch Kim Woo Bin in his hit film “Alienoid: Return to the Future” on Viki below:

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And watch Shin Min Ah in “Diva” below!

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