September Individual Rookie Idol Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual rookie idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various rookie idols, using big data collected from August 4 to September 4.

ILLIT’s Wonhee topped this month’s list with a brand reputation index of 420,394, marking a 66.55 percent increase in her score since August. High-ranking phrases in her keyword analysis included “Toki Yo Tamare,” “the genre is ILLIT,” and “Japanese single,” while her highest-ranking related terms included “innocent,” “cute,” and “lovely.” Wonhee’s positivity-negativity analysis also revealed a score of 89.51 percent positive reactions.

Meanwhile, Hearts2Hearts’ Ian took second place for the month with a brand reputation index of 282,289.

KiiiKiii’s Leesol shot to third place after seeing a whopping 430.40 percent increase in her brand reputation index, bringing her total score for September to 233,044.

ILLIT’s Minju came in at a close fourth with a brand reputation index of 215,235, and Hearts2Hearts’ Jiwoo rounded out the top five with a score of 188,553.

Check out the top 30 for this month below!

ILLIT’s Wonhee

Hearts2Hearts’ Ian

KiiiKiii’s Leesol

ILLIT’s Minju

Hearts2Hearts’ Jiwoo

MEOVV’s Anna

KiiiKiii’s Jiyu

izna’s Bang Jeemin

izna’s Choi Jungeun

TWS’s Hanjin

KiiiKiii’s Sui

izna’s Mai

ILLIT’s Yunah

ILLIT’s Moka

MEOVV’s Ella

izna’s Koko

KiiiKiii’s Kya

Hearts2Hearts’ Yuha

Hearts2Hearts’ A-na

TWS’s Dohoon

Hearts2Hearts’ Carmen

TWS’s Shinyu

Hearts2Hearts’ Stella

ILLIT’s Iroha

Hearts2Hearts’ Ye-on

BABYMONSTER’s Ahyeon

izna’s Jeong Saebi

izna’s Ryu Sarang

KiiiKiii’s Haeum

BABYMONSTER’s Rami

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