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Star Brand Reputation Rankings Announced

10/1/2025, 6:33:18 PM

Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published its brand reputation rankings for all stars during the month of September!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from August 29 to September 29.

Lim Young Woong topped this month’s list with a brand reputation index of 11,135,899, marking a 43.63 percent increase in his score since August.

Soccer star Son Heung Min took second place with a brand reputation index of 10,276,030, while BTS ranked third with a brand reputation index of 9,370,434.

Kim Jong Kook rose to fourth place with a brand reputation index of 7,066,205, marking a 14.97 percent increase in his score since last month.

Finally, BLACKPINK came in at a close fifth with a brand reputation index of 6,891,182, marking a 0.44 percent rise in their score.

Check out the top 30 for this month below!

Lim Young Woong

Son Heung Min

BTS

Kim Jong Kook

BLACKPINK

Yoo Jae Suk

IVE

Lee Chae Min

Lee Byung Hun

TWICE

Stray Kids

Park Ji Hyeon

Kim Yong Bin

Lee Jung Hoo

Byeon Woo Seok

Ma Dong Seok

Ryu Hyun Jin

Park Jin Young

SEVENTEEN

Faker

Lee Dae Ho

DAY6

Red Velvet

ASTRO’s Cha Eun Woo

BIGBANG

Kim Ha Seong

Kim Jong Min

Kang Ho Dong

Lee Jung Jae

Lee Young Ae

Check out BTS’s film “BREAK THE SILENCE: THE MOVIE” on Viki below:

Watch Now

And watch Kim Jong Kook in “Running Man” below!

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