How a Shinsegae heiress became K-pop’s most-watched rookie

When Allday Project debuted in June, it immediately captured the attention of K-pop fans not only because it was the first coedgroup introduced in nine years, but also because of the distinct and unconventional profiles of its members. One member whoespecially drew attention was Annie, the group’s rapper, whose transition from chaebol heiress to rookie idol quickly became oneof the most discussed narratives in this year’s K-pop rookie scene. Born into the Shinsegae family, which controls one