Will YouTube-Billboard split hurt K-pop?
1/7/2026, 8:42:12 AM

As YouTube prepares to stop providing streaming data to Billboard charts beginning Jan. 16, concerns are growing within the K-pop industry over how the change could affect the genre’s chart performance — particularly in the US. YouTube announced that it will no longer supply streaming data, including views from the YouTube Music app, to Billboard, a move that comes amid disagreements over Billboard’s growing emphasis on paid subscription streams. While Billboard charts factor in multiple metrics
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