SM unveils new strategy, boy group debut amid key departures

SM Entertainment on Tuesday unveiled a new musical and business strategy ahead of its 30th anniversary. The move likely seeks to address concerns over the agency’s creative direction following the departures of key figures who helped shape its sound and identity. As part of its new roadmap, dubbed SM Next 3.0, the company announced it would transition from its multi-production structure to a new “multi-creative” system, which aims to place artists and creative professionals at the center of its