KCON taps ZB1's Sung Han-bin as first-ever ambassador
Key takeaways
Quick summary- 1The company announced Friday that Sung will serve as the first “KCON Global Ambassador,” a posit
- 2CJ ENM’s long-running K-pop festival KCON has introduced a global ambassador role for the first time, appointing Zerobaseone (ZB1) member Sung Han-bin as its i…

CJ ENM’s long-running K-pop festival KCON has introduced a global ambassador role for the first time, appointing Zerobaseone
(ZB1) member Sung Han-bin as its inaugural representative. The company announced Friday that Sung will serve as the first “KCON Global Ambassador,” a position designed to promote the identity and core values of the festival as a worldwide platform encompassing not only K-pop but also K-beauty, K-food and broader K-content and lifestyle trends. As ambassador, Sung will act
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