BTS’ strong comeback fuels hopes of K-pop market rebound
Key takeaways
Quick summary- 1BTS has demonstrated enduring market power following its full-group comeback, raising expectations for a revival in the K-pop album market.
- 2The septet’s fifth LP, “Arirang,” which released Friday, has contributed to reaffirming BTS’ dominance.
- 3The album surpassed 4 million sales

BTS
has demonstrated enduring market power following its full-group comeback, raising expectations for a revival in the K-pop album market. The septet’s fifth LP, “Arirang,” which released Friday, has contributed to reaffirming BTS
’ dominance. The album surpassed 4 million sales within just three days of its release, debuting at No. 1 on the Hanteo weekly album chart. In doing so, BTS
quickly surpassed its own first-week sales record of 3.37 million copies for 2020 album “Map of the Soul: 7,” hi
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