What happens to a neighborhood when BTS comes to town?

When BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. staged performances in central Seoul and Goyang, Gyeonggi Province, in March and April, the events triggered a measurable tourism surge. International fans stayed longer and spent significantly more than other visitors from abroad, while foreign foot traffic and card spending in surrounding districts multiplied more than 30-fold within days, according to data released Wednesday by the Ministry of Culture, Sports and Tourism, the Korea Culture and Tourism Institute and the Korea Tourism