K-pop idols expand beyond concerts into festivals and university stages

K-pop idols are increasingly broadening the scope of their live stages, moving beyond traditional music shows and stand-alone concerts to actively appearing on domestic, international and university festivals. With many of these events drawing tens of thousands of attendees, festival stages have become valuable opportunities for idols to connect directly with the public and expand their fan bases. As music consumption continues to center on social media platforms, performances filmed by audience