Spotify wants K-pop fans to experience music beyond the app

Spotify outlined its vision for expanding music experiences beyond streaming platforms into offline fan engagement during a press meeting held at Spotify Korea’s office in Seoul on Thursday, ahead of an exclusive live event with Le Sserafim LE SSERAFIM K-POP GROUP LE SSERAFIM is a five-member girl group known for confident, performance-driven concepts and strong stage presence. . John Han, head of music at Spotify Korea, said the company aims to connect artists and fans through both online and offline experiences, describing it as a key part of Spotify’s long-term strategy for Korean music globally. “Our mission is always, how do we