When heritage meets pop culture: K-gaming

One of the unlikeliest corners of Korean pop culture embracing the country's traditional arts is the gaming industry. Some of the country's biggest game franchises, including PUBG: Battlegrounds and CookieRun, are increasingly pairing their best-known intellectual properties with centuries-old Korean crafts, creating collaborations that extend beyond the screen. Industry observers say the partnerships have become a two-way exchange. While game studios introduce traditional crafts to audiences wh