Hybe, Korea Fashion Association partner to expand K-pop-based fashion business
Key takeaways
Quick summary- 1Hybe has partnered with the Korea Fashion Association to promote collaboration between the entertainment and fashion industries in a bid to expand K-pop-inspir…
- 2The two sides signed a memorandum of understanding
Hybe has partnered with the Korea Fashion Association to promote collaboration between the entertainment and fashion industries in a bid to expand K-pop-inspired fashion products and related businesses, the company said Thursday. The two sides signed a memorandum of understanding Wednesday to combine Hybe's artist intellectual property with the association's industry network and expertise to foster growth in the sector. The agreement was signed during the 2026 K-Fashion Connect event hosted by t
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