Who really built hallyu?
Key takeaways
Quick summary- 1A government-backed K-culture festival has revived a question that follows Korean pop culture abroad: how much of it was the government's doing?
- 2The 11-day festival of concerts, fandom awards and industry exhibitions,
- 3The question was put to the organizers of Fanomenon on Monday.

A government-backed K-culture festival has revived a question that follows Korean pop culture abroad: how much of it was the government's doing? The question was put to the organizers of Fanomenon on Monday. The 11-day festival of concerts, fandom awards and industry exhibitions, set for December 2027, will be staged by Korea's four biggest music agencies — JYP Entertainment, Hybe, SM Entertainment and YG Entertainment — with state support, under the Presidential Committee on Popular Culture Exc
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