April Advertisement Model Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from March 9 to April 9. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for the month.

BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. held onto their spot at the top of the list this month with a brand reputation index of 7,362,249, marking a whopping 159.43 percent increase in their score since March.

High-ranking phrases in BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. ’s keyword analysis included “ARIRANG,” “world tour,” and “Billboard,” while their highest-ranking related terms included “all-kill,” “dominate,” and “record.” BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. ’s positivity-negativity analysis also revealed a score of 91.90 percent positive reactions.

IVE IVE K-POP GROUP IVE is a six-member girl group recognized for chic visuals, confident concepts, and strong chart performance. jumped to second place after seeing an 80.53 percent increase in their brand reputation index, bringing their total score to 3,063,321 for April.

Lim Young Woong maintained his position at third place with a brand reputation index of 2,896,428, marking a 51.17 percent rise in his score since last month.

Park Ji Hoon shot to fourth place after seeing an 88.46 percent increase in his brand reputation index, bringing his total score to 1,896,965 for the month.

Finally, Yoo Jae Suk rounded out the top five with a brand reputation index of 1,553,747, marking a 50.27 percent rise in his score since March.

Check out the top 30 for this month below!

BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop.

IVE IVE K-POP GROUP IVE is a six-member girl group recognized for chic visuals, confident concepts, and strong chart performance.

Lim Young Woong

Park Ji Hoon

Yoo Jae Suk

Yoo Hae Jin

Lee Soo Ji

BLACKPINK BLACKPINK K-POP GROUP BLACKPINK is a four-member global girl group known for their high-energy performances, luxury fashion influence, and record-breaking music videos.

Son Heung Min

Lee Jung Jae

Park Bo Gum

Lee Jun Hyuk

Byeon Woo Seok

Lee Jung Hoo

Han Ji Min

Go Youn Jung

Kim Do Yeong

Kim Yuna

aespa aespa K-POP GROUP aespa is a four–member girl group under SM Entertainment, famous for their metaverse concept, powerful performances, and hits like “Black Mamba,” “Next Level,” and “Savage.”

Lee Chan Won

Um Tae Goo

Sung Si Kyung

Park Jeong Min

Shin Min Ah

KiiiKiii

Yoo Ji Tae

TWICE TWICE K-POP GROUP TWICE is a nine-member girl group famous for bright concepts, addictive choruses, and a huge discography of K-pop hits.

Ryu Hyun Jin

Girls’ Generation Girls’ Generation K-POP GROUP Girls’ Generation, also known as SNSD, is a legendary South Korean girl group that debuted in 2007. They are widely credited with shaping the global rise of K-pop and remain active through group and individual projects. ’s Taeyeon

Jun Hyun Moo

Check out BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. ’s docu-series “BREAK THE SILENCE” with subtitles on Viki below:

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And watch Park Ji Hoon’s drama “Love Song for Illusion” below:

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