BLACKPINK return with new EP DEADLINE after more than three years

BLACKPINK × About group BLACKPINK BLACKPINK is one of the most influential K-pop girl groups in the world, known for their powerful performances, global chart success, and distinctive blend of pop, hip-hop, EDM, and rap. Formed by YG Entertainment, the group consists of Jisoo, Jennie, Rosé, and Lisa. Since their debut in 2016, BLACKPINK has achieved numerous milestones, including record-breaking music videos, sold-out world tours, and collaborations with internationally recognized artists. With a dedicated global fanbase known as BLINK, BLACKPINK continues to shape the modern K-pop industry through their music, fashion influence, and worldwide cultural impact. The group has earned recognition for hit songs such as “DDU-DU DDU-DU,” “How You Like That,” “Pink Venom,” and “Shut Down,” while establishing themselves as one of the most successful and recognizable Korean music acts of all time! Tap again to view profile → Close are back.

The global K-pop group has released its new EP DEADLINE, marking its first group project in more than three years since the group’s 2022 full-length album. The release has been one of the most anticipated K-pop comebacks of the year, with fans in Seoul gathering to celebrate the moment as the National Museum of Korea was lit in pink.

The new EP includes five tracks, including the title song “GO” and the pre-release EDM track “JUMP.” Reuters noted that more than 300 fans attended the Seoul launch event, reflecting the group’s continued global drawing power even after a long gap in full-group music activities.

BLACKPINK’s return comes after a period in which the four members focused heavily on solo work while maintaining their group identity under YG Entertainment. Reuters also noted the group’s broader global impact, including their milestone as the first artist to surpass 100 million YouTube subscribers and their history as a K-pop act that has headlined major international festivals.

The comeback is already making a commercial impact. Billboard reported that DEADLINE earned BLACKPINK another top-10 entry on its album sales chart in March, underscoring strong demand for the group’s first new project in years.

For BLACKPINK fans, DEADLINE is more than just a new release. It is a major reunion moment for one of K-pop’s most influential groups, and a reminder that when BLACKPINK return, they do not exactly do it quietly.