Blackpink Surpasses 100 Million YouTube Subscribers, Becomes First Global Artist to Reach Milestone
Key takeaways
Quick summary- 1The girl group BLACKPINK has made YouTube history, becoming the first official artist channel to surpass 100 million subscribers.

The girl group BLACKPINK
has made YouTube history, becoming the first official artist channel to surpass 100 million subscribers.
YouTube announced on the 21st that BLACKPINK
reached the milestone on its official channel, which launched in June 2016 and now features 648 videos. To commemorate the achievement, YouTube presented the group with the Red Diamond Creator Award, describing it as a specially crafted prize honoring a “remarkable moment.”
BLACKPINK
’s record on the platform goes far beyond subscribers. The group has placed nine music videos into YouTube’s “Billion Views Club,” including global hits like “DDU-DU DDU-DU” and “Kill This Love.” In addition, three of their music videos rank among the top 10 for the highest views within the first 24 hours of release.
Over the past 12 months alone, BLACKPINK
reportedly generated more than 3.3 billion views on YouTube—showcasing the group’s unmatched staying power and the scale of its worldwide fandom.
YouTube praised the group’s impact, noting that BLACKPINK
has earned global acclaim through a run of mega-hit songs and performances that “captivated the world with intense energy and overwhelming performances.”
also highlighted the significance of the moment, calling BLACKPINK
’s achievement “truly historic” and “a first among all global artists.” He added that the milestone reflects how deeply the group is connected with fans—and how uniquely influential it has become on the global stage.
He further described BLACKPINK
’s rise as a clear example of how artists can build a “borderless mega-fandom” through YouTube, calling it a major milestone not only for K-pop, but for the global music industry overall.
With 100 million subscribers now in the rearview mirror, BLACKPINK
has set a new benchmark for what it means to be a true global superstar—one play button at a time.

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