BTS and ARIH Turn Las Vegas Into a Fan Festival During ‘ARIRANG’ Tour Week

As BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. prepares to take over Las Vegas with four highly anticipated concerts at Allegiant Stadium, food-and-beverage brand ARIH is launching a series of immersive fan activations across the city, expanding the experience far beyond the stage.

The activations are part of the broader “BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. The City Arirang — Las Vegas” campaign, announced by BIGHIT MUSIC, which will transform some of the city’s most recognizable landmarks into BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. themed destinations ahead of the group’s concerts on May 23, 24, 27 and 28.

ARIH, a food and beverage brand created by Korean companies Paldo and HY, worked with BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. to create products inspired by Korean culture and the group’s latest album, ARIRANG.The brand’s portfolio includes Korean inspired noodles, postbiotic energy drinks and dual biotic sodas designed around wellness and modern Korean flavors.During concert week, ARIH will host pop-up experiences at Allegiant Stadium, The Forum Shops at Caesars Palace, a branded Walmart Airstream installation and select Walmart stores throughout Las Vegas and Henderson.

At Allegiant Stadium, fans attending the concerts will be able to visit the ARIH Concert Booth from may 23 to may 28, where they can participate in interactive games inspired by Korean culture, explore photo opportunities and purchase exclusive merchandise tied to the Las Vegas activation.

Meanwhile, The Forum Shops at Caesars Palace will feature the “ARIH Zone,” a free immersive experience open from may 22 to may 28. Visitors will be able to explore themed installations, branded social media moments and a “Find ARIH” scavenger-style experience involving brand ambassadors dressed in traditional Korean attire. Fans who successfully locate the ambassadors will receive chilled ARIH product samples.

ARIH will also bring a mobile activation to the Walmart Supercenter on Blue Diamond Road through its branded Airstream installation, offering tastings, gaming experiences and merchandise opportunities. Additional in store pop ups will take place at select Walmart locations across Las Vegas and Henderson.

The brand confirmed that exclusive Las Vegas themed collectible keychains will also be released during the event week.

Credits: BigHit Music / Weverse

Beyond the ARIH activations, BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. and BIGHIT MUSIC are expanding the group’s “The City” concept into what they describe as “Global The City 2.0,” an international city-wide fan engagement project. Las Vegas landmarks including the Sphere, the High Roller observation wheel, the Eiffel Tower at Paris Las Vegas, Luxor Hotel & Casino and Mandalay Bay are expected to light up in deep crimson tones inspired by the

According to BIGHIT MUSIC, major digital billboards across the Las Vegas Strip will display BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. welcome messages during concert nights, while the Sphere’s exterior will feature large-scale digital visuals tied to the album throughout the campaign period.

Additional events scheduled during the week include welcome parties at Tailgate Beach Club, themed food collaborations and curated culinary experiences designed to turn Las Vegas into a city wide BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. festival destination.