Global Sensation K-Pop Demon Hunters Inspires New Mattel Doll Line After Netflix Blockbuster Breaks Records

Riding the explosive success of Netflix’s K-Pop Demon Hunters—now the platform’s most-watched film with more than 500 million views—Mattel has revealed a new wave of dolls and merchandise inspired by the animated musical phenomenon. The upcoming collection spotlights beloved characters Rumi, Zoey, and Mira and is set to hit stores this summer after missing the initial holiday release window. Expanding across multiple Mattel brands, the lineup includes singing dolls and themed releases from Polly Pocket, UNO, and the Little People Collector series, signaling a clear push to grow K-Pop Demon Hunters into a lasting global franchise.