January Drama Actor Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 50 actors who appeared in dramas that aired between December 14, 2025 and January 14, 2026.

Lee Je Hoon, who recently starred in “Taxi Driver 3,” topped this month’s list with a brand reputation index of 4,384,492.High-ranking phrases in his keyword analysis included “Taxi Driver,” “Kim Do Gi,” and “series icon,” while his highest-ranking related terms included “prove,” “powerful,” and “perfect.” marry,” Lee Je Hoon’s positivity-negativity analysis also revealed a score of 93.01 percent positive reactions.

Jang Ki Yong, who recently stole hearts in “Dynamite Kiss,” took second place for January with a brand reputation index of 3,214,411.

Park Seo Joon, who most recently starred in “Surely Tomorrow,” ranked third with a brand reputation index of 2,225,043.

Pyo Ye Jin of “Taxi Driver 3” came in fourth place for the month with a brand reputation index of 1,936,815.

Finally, Jung Kyung Ho, who recently starred in “Pro Bono,” rounded out the top five with a brand reputation index of 1,906,142.

Check out the top 30 for this month below!

Lee Je Hoon

Jang Ki Yong

Park Seo Joon

Pyo Ye Jin

Jung Kyung Ho

Seo Hyun Jin

Kim Go Eun

Won Ji An

Ji Chang Wook

Ahn Eun Jin

2PM’s Lee Junho

EXO EXO K-POP GROUP EXO is a globally influential K-pop boy group known for powerful vocals, polished performances, and a strong legacy in modern K-pop. Since debuting in 2012, EXO has shaped the sound and visuals of an entire generation. ’s Doh Kyung Soo (D.O.)

Han Hye Jin

Chang Ryul

Lee Jung Jae

Jeon Do Yeon

Kim Se Jeong

Kim Hye Joon

Lee Il Hwa

Ji Sung

Moon Sang Min

Yoo Jae Myung

Kim Mu Jun

Lim Ji Yeon

Nam Ji Hyun

Jung In Sun

Lee Kwang Soo

Yoon Kye Sang

Kang Tae Oh

Jung Il Woo

Binge-watch all of “Taxi Driver 3” with subtitles on Viki below:

Watch Now

Or check out Jang Ki Yong’s drama “Now We Are Breaking Up” below!

Watch Now

Source (1)