July Advertisement Model Brand Reputation Rankings Announced
Key takeaways
Quick summary- 1The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!The rankings were determined through an ana…
- 2The Korean Business Research Institute evalua

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!
The rankings were determined through an analysis of consumer behavior, using big data collected from June 3 to July 3. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for the month.
Lim Young Woong held onto his spot at the top of the list this month with a brand reputation index of 2,090,482. High-ranking phrases in his keyword analysis included “Hero Generation,” “High Valley, Top Hero,” and “birthday,” while his highest-ranking related terms included “confess,” “donate,” and “congratulate.” Lim Young Woong’s positivity-negativity analysis also revealed a score of 94.08 percent positive reactions.
Meanwhile, BTS
rose to second place for July with a brand reputation index of 1,165,738.
Park Ji Hoon took third place with a brand reputation index of 1,045,898, while Byeon Woo Seok came in at a close fourth with a score of 1,035,723.
Lee Jung Hoo rounded out the top five with a brand reputation index of 984,809, marking a 12.86 percent increase in his score since June.
Check out the top 30 for this month below!
Lim Young Woong
Park Ji Hoon
Byeon Woo Seok
Lee Jung Hoo
Lee Soo Ji
Yoo Jae Suk
Kim Do Yeong
Kim Yuna
ILLIT
Go Youn Jung
Son Suk Ku
2PM’s Lee Junho
Lee Jung Jae
Jun Ji Hyun
Koo Kyo Hwan
Gong Yoo
Kim Dong Hyun
So Ji Sub
Yoo Hae Jin
Kim Go Eun
Son Heung Min
Girls’ Generation
’s Lim Yoona
Ryu Hyun Jin
Lee Chan Won
Shin Dong Yup
Watch Park Ji Hoon in his latest drama “The Legend of Kitchen Soldier” on Viki below:
Watch Now
And watch Byeon Woo Seok in “Lovely Runner” below!
Watch Now
Related groups

BLACKPINK is one of the most influential K-pop girl groups in the world, known for their powerful performances, global chart success, and distinctive blend of pop, hip-hop, EDM, and rap. Formed by YG Entertainment, the group consists of Jisoo, Jennie, Rosé, and Lisa. Since their debut in 2016, BLACKPINK has achieved numerous milestones, including record-breaking music videos, sold-out world tours, and collaborations with internationally recognized artists. With a dedicated global fanbase known as BLINK, BLACKPINK continues to shape the modern K-pop industry through their music, fashion influence, and worldwide cultural impact. The group has earned recognition for hit songs such as “DDU-DU DDU-DU,” “How You Like That,” “Pink Venom,” and “Shut Down,” while establishing themselves as one of the most successful and recognizable Korean music acts of all time!

BTS (방탄소년단) is a South Korean K-pop group formed by BigHit Music and debuted on June 13, 2013. The group consists of seven members: RM, Jin, SUGA, j-hope, Jimin, V, and Jungkook. Known for their powerful performances, meaningful lyrics, and strong connection with fans, BTS has become one of the most successful and influential music groups in the world. Their music explores themes such as youth, self-discovery, mental health, love, and personal growth, helping them build a dedicated global fanbase known as ARMY. Since their debut, BTS has achieved record-breaking success across the global music industry with hit songs such as “Dynamite,” “Butter,” “Spring Day,” “Boy With Luv,” and “Fake Love.” The group has earned numerous awards, topped charts in multiple countries, sold millions of albums, and helped introduce K-pop to a broader international audience. Through their artistry, cultural impact, and worldwide influence, BTS continues to inspire fans and shape the future of global pop music.
aespa is a South Korean girl group formed by SM Entertainment, consisting of Karina, Giselle, Winter, and Ningning. Since their debut in 2020, aespa has gained international recognition for their innovative concept that combines music, storytelling, and virtual avatars, creating a unique identity within the K-pop industry. Known for their powerful vocals, dynamic performances, and futuristic sound, the group has consistently topped charts and attracted a growing global fanbase. With hit songs such as “Black Mamba,” “Next Level,” “Savage,” “Spicy,” and “Supernova,” aespa has established itself as one of the leading fourth-generation K-pop groups. Their distinctive blend of pop, electronic, and experimental music, combined with strong visual concepts and world tours, continues to expand their influence and popularity among fans around the world.
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