May Individual Rookie Idol Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual rookie idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various rookie idols, using big data collected from April 5 to May 5.

ILLIT’s Wonhee maintained her position at the top of the list with a brand reputation index of 362,881 for May. High-ranking phrases in her keyword analysis included “cheek fat,” “It’s Me,” and “techno,” while her highest-ranking related terms included “mature,” “cute,” and “advertise.” Wonhee’s positivity-negativity analysis also revealed a score of 92.05 percent positive reactions.

Hearts2Hearts Hearts2Hearts K-POP GROUP Hearts2Hearts (하츠투하츠) is an 8-member girl group under SM Entertainment, debuting in 2025 with a fresh, emotional pop sound and a global focus. ’ Ian took second place with a brand reputation index of 280,271, and CORTIS’s Keonho ranked third with a score of 188,707.

TWS’s Dohoon came in at a close fourth with a brand reputation index of 185,363, while his bandmate Shinyu rounded out the top five with an index of 171,957, marking a 44.05 percent increase in his score since April.

Check out the top 30 for this month below!

ILLIT’s Wonhee

Hearts2Hearts Hearts2Hearts K-POP GROUP Hearts2Hearts (하츠투하츠) is an 8-member girl group under SM Entertainment, debuting in 2025 with a fresh, emotional pop sound and a global focus. ’ Ian

CORTIS’s Keonho

TWS’s Dohoon

TWS’s Shinyu

KiiiKiii’s Haum

Hearts2Hearts Hearts2Hearts K-POP GROUP Hearts2Hearts (하츠투하츠) is an 8-member girl group under SM Entertainment, debuting in 2025 with a fresh, emotional pop sound and a global focus. ’ Jiwoo

KiiiKiii’s Kya

ILLIT’s Minju

ILLIT’s Moka

Hearts2Hearts Hearts2Hearts K-POP GROUP Hearts2Hearts (하츠투하츠) is an 8-member girl group under SM Entertainment, debuting in 2025 with a fresh, emotional pop sound and a global focus. ’ Stella

CORTIS’s Seonghyeon

Hearts2Hearts Hearts2Hearts K-POP GROUP Hearts2Hearts (하츠투하츠) is an 8-member girl group under SM Entertainment, debuting in 2025 with a fresh, emotional pop sound and a global focus. ’ Yuha

MEOVV’s Anna

Hearts2Hearts Hearts2Hearts K-POP GROUP Hearts2Hearts (하츠투하츠) is an 8-member girl group under SM Entertainment, debuting in 2025 with a fresh, emotional pop sound and a global focus. ’ A-na

Hearts2Hearts Hearts2Hearts K-POP GROUP Hearts2Hearts (하츠투하츠) is an 8-member girl group under SM Entertainment, debuting in 2025 with a fresh, emotional pop sound and a global focus. ’ Ye-on

Hearts2Hearts Hearts2Hearts K-POP GROUP Hearts2Hearts (하츠투하츠) is an 8-member girl group under SM Entertainment, debuting in 2025 with a fresh, emotional pop sound and a global focus. ’ Carmen

Hearts2Hearts Hearts2Hearts K-POP GROUP Hearts2Hearts (하츠투하츠) is an 8-member girl group under SM Entertainment, debuting in 2025 with a fresh, emotional pop sound and a global focus. ’ Juun

CORTIS’s Juhoon

TWS’s Jihoon

KiiiKiii’s Jiyu

TWS’s Youngjae

KiiiKiii’s Leesol

ILLIT’s Yunah

BABYMONSTER BABYMONSTER K-POP GROUP BABYMONSTER is a multinational girl group under YG Entertainment. They debuted as a full ensemble on April 1, 2024. ’s Ahyeon

ifeye’s Kasia

BABYMONSTER BABYMONSTER K-POP GROUP BABYMONSTER is a multinational girl group under YG Entertainment. They debuted as a full ensemble on April 1, 2024. ’s Asa

CORTIS’s James

KATSEYE KATSEYE K-POP GROUP KATSEYE is a global girl group formed through HYBE x Geffen's "The Debut: Dream Academy" project. The group debuted in 2024 and is known for a modern pop sound, sharp performance style, and multilingual global-member lin ’s Yoonchae

RESCENE’s Minami