May Rookie Idol Group Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for rookie idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various rookie idol groups, using big data collected from April 1 to May 1.

KiiiKiii continued their reign at the top of the list this month with a brand reputation index of 1,154,671. High-ranking phrases in the group’s keyword analysis included “Gen Z vibe,” “404,” and “KiiiKiii FesTiiival,” while their highest-ranking related terms included “distinguish themselves,” “participate,” and “active.” KiiiKiii’s positivity-negativity analysis also revealed a score of 92.17 percent positive reactions.

Meanwhile, TWS rose to second place with a brand reputation index of 930,321 for May.

Hearts2Hearts Hearts2Hearts K-POP GROUP Hearts2Hearts (하츠투하츠) is an 8-member girl group under SM Entertainment, debuting in 2025 with a fresh, emotional pop sound and a global focus. came in at a close third with a brand reputation index of 904,097, while CORTIS followed in fourth with a score of 877,463.

Finally, ILLIT rounded out the top five with a brand reputation index of 776,045, marking a 3.94 percent increase in their score since April.

Check out the top 30 for this month below!

KiiiKiii

TWS

Hearts2Hearts Hearts2Hearts K-POP GROUP Hearts2Hearts (하츠투하츠) is an 8-member girl group under SM Entertainment, debuting in 2025 with a fresh, emotional pop sound and a global focus.

CORTIS

ILLIT

KickFlip

ALPHA DRIVE ONE

ARTMS

BABYMONSTER BABYMONSTER K-POP GROUP BABYMONSTER is a multinational girl group under YG Entertainment. They debuted as a full ensemble on April 1, 2024.

KATSEYE KATSEYE K-POP GROUP KATSEYE is a global girl group formed through HYBE x Geffen's "The Debut: Dream Academy" project. The group debuted in 2024 and is known for a modern pop sound, sharp performance style, and multilingual global-member lin

RESCENE

Geenius

izna

idntt

ifeye

UNIS

MEOVV

Baby DONT Cry

AtHeart

SPIA

NOWZ (formerly known as NOWADAYS)

NEXZ

HORI7ON

eite

AHOF

SAY MY NAME

BE BOYS

CLOSE YOUR EYES

IDID

A1