May Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published its brand reputation rankings for all stars during the month of April!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from April 28 to May 28.

BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. held onto their spot at the top of the list this month, scoring a brand reputation index of 9,206,081 for May.

Lim Young Woong took second place with a brand reputation index of 6,601,432, while Yu Jae Seok ranked third with a score of 6,104,037.

Byeon Woo Seok came in fourth place with a brand reputation index of 5,518,119, marking a 3.78 percent increase in his score since last month.

Finally, Ryu Hyun Jin rounded out the top five with a brand reputation index of 5,345,412, marking a 48.50 percent rise in his score since April.

Check out the top 30 for this month below!

BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop.

Lim Young Woong

Yu Jae Seok

Byeon Woo Seok

Ryu Hun Jin

Park Ji Hoon

IVE IVE K-POP GROUP IVE is a six-member girl group recognized for chic visuals, confident concepts, and strong chart performance.

Son Heung Min

BLACKPINK BLACKPINK K-POP GROUP BLACKPINK is a four-member global girl group known for their high-energy performances, luxury fashion influence, and record-breaking music videos.

aespa aespa K-POP GROUP aespa is a four–member girl group under SM Entertainment, famous for their metaverse concept, powerful performances, and hits like “Black Mamba,” “Next Level,” and “Savage.”

TWICE TWICE K-POP GROUP TWICE is a nine-member girl group famous for bright concepts, addictive choruses, and a huge discography of K-pop hits.

Lee Jung Hoo

HANRORO

Jun Hyun Moo

Park Ji Hyun

Lee Sang Yi

SEVENTEEN SEVENTEEN K-POP GROUP SEVENTEEN is a self-producing boy group with 13 members, divided into hip-hop, vocal, and performance units, known for intricate choreography and songwriting.

Stray Kids Stray Kids K-POP GROUP Stray Kids is an eight-member self-producing boy group known for intense performances, experimental sound, and powerful rap lines.

HaHa

Kim Do Yeong

Wanna One

Kim Yong Bin

Red Velvet Red Velvet K-POP GROUP Red Velvet is a five-member girl group known for switching between bright “Red” concepts and sophisticated “Velvet” R&B-influenced music.

Park Bo Young

Koo Kyo Hwan

Joo Woo Jae

Lee Chan Won

Kim Yuna

Kim Dong Hyun

MAMAMOO MAMAMOO K-POP GROUP MAMAMOO is a South Korean girl group known for powerful vocals, stage presence, and genre-blending hits. ’s Hwasa

Watch BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. ’s docu-series “BREAK THE SILENCE” with subtitles on Viki below:

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And watch Yu Jae Seok on “Running Man” below!

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