Movie Star Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors.

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from May 18 to June 18.

Koo Kyo Hwan topped this month’s list after seeing a 146 percent increase in his brand reputation index since last month, bringing his total score to 10,396,316. High-ranking phrases in his keyword analysis included “Colony,” “Jun Ji Hyun,” and “Seo Young Cheol,” while his highest-ranking related terms included “transform,” “flawless,” and “outstanding.”

Park Ji Hoon took second place with a brand reputation index of 9,578,276, marking a 31.29 percent rise in his brand reputation index since last month.

Jin Ki Joo ranked third with a brand reputation index of 6,716,512, while Jun Ji Hyun came in at a close fourth with a score of 6,427,048.

Finally, Kim Moo Yul shot to fifth place after seeing a whopping 498.43 percent increase in his brand reputation index, bringing his total score to 5,380,920.

Check out the top 30 for this month below!

Koo Kyo Hwan

Park Ji Hoon

Jin Ki Joo

Jun Ji Hyun

Kim Moo Yul

Go Youn Jung

Kang Dong Won

Gong Myoung

Gong Seung Yeon

Lee Byung Hun

Oh Jung Se

Park Jeong Min

Mun Ka Young

Gong Yoo

Lee Kwang Soo

Go Soo

Choi Woo Shik

Kim Hye Soo

Park Hae Soo

Shin Ha Kyun

Park Seo Joon

Kim Nam Gil

Lee Sung Min

Lee Jung Jae

Yoo Hae Jin

Kim So Hye

Lee Young Ae

Son Suk Ku

Cho Jung Seok

Lee Jong Suk

Watch Koo Kyo Hwan in his recent film “Once We Were Us” on Viki below:

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Or binge-watch Park Ji Hoon’s latest drama “The Legend of Kitchen Soldier” here:

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And Jin Ki Joo’s drama “Undercover High School” below!

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