SM Entertainment to debut all-Japanese girl group GPP: Why now and what it could mean

SM Entertainment Japan's first all-Japanese girl group GPP, set for an early 2026 debut, signals a deliberate strategy shift thatwill leverage the company's decades of experience and fanbase in the Japanese market. The debut announcement aligns with the K-popindustry’s growing focus on Japan-localized groups, a strategy that competitors JYP and Hybe have already explored. JYP debutedNiziU, a nine-member all-Japanese girl group formed through "NiziU Project" in December 2020. The group quickly