AI is no longer optional in K-pop — it’s becoming the new normal

Whether the industry welcomes it or not, artificial intelligence has already become part of everyday life in K-pop. Since the release of ChatGPT in late 2022 accelerated the commercialization of generative AI, the technology has reshaped productivity across industries — and K-pop has been no exception. Three years on, major entertainment agencies are actively incorporating AI into music production, artist development and fan engagement, responding to an increasingly AI-driven global music market