January Boy Group Member Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 755 boy group members, using big data collected from December 17, 2025 to January 17, 2026.

BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. ’s Jimin topped this month’s list with a brand reputation index of 4,142,149, marking a 32.74 percent increase in his score since December. High-ranking phrases in his keyword analysis included “ARMY,” “Who,” and “Like Crazy,” while his highest-ranking related terms included “record,” “enter,” and “one and only.” Jimin’s positivity-negativity analysis also revealed a score of 91.87 percent positive reactions.

BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. ’s Jungkook took second place for January with a brand reputation index of 3,709,736, marking a 56.62 percent rise in his score since last month.

BIGBANG BIGBANG K-POP GROUP BIGBANG is a South Korean boy group that debuted in 2006. Known for major influence on modern K-pop, the group is widely associated with hits across multiple eras and a strong global fanbase. The group is commonly treate ’s G-Dragon ranked third with a brand reputation index of 2,632,471, while BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. ’s Jin came in fourth place with a score of 2,358,914.

Finally, EXO EXO K-POP GROUP EXO is a globally influential K-pop boy group known for powerful vocals, polished performances, and a strong legacy in modern K-pop. Since debuting in 2012, EXO has shaped the sound and visuals of an entire generation. ’s Baekhyun rose to fifth place with a brand reputation index of 2,180,208, marking a 78.30 percent increase in his score since December.

Check out the top 30 for this month below!

BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. ’s Jimin

BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. ’s Jungkook

BIGBANG BIGBANG K-POP GROUP BIGBANG is a South Korean boy group that debuted in 2006. Known for major influence on modern K-pop, the group is widely associated with hits across multiple eras and a strong global fanbase. The group is commonly treate ’s G-Dragon

BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. ’s Jin

EXO EXO K-POP GROUP EXO is a globally influential K-pop boy group known for powerful vocals, polished performances, and a strong legacy in modern K-pop. Since debuting in 2012, EXO has shaped the sound and visuals of an entire generation. ’s Baekhyun

BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. ’s V

Wanna One’s Kang Daniel

NU’EST and Wanna One’s Hwang Minhyun

TWS’s Dohoon

BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. ’s j-hope

Taeil

TVXQ’s Yunho

Super Junior’s Kim Heechul

Wanna One’s Kim Jae Hwan

ASTRO’s Cha Eun Woo

Wanna One’s Park Ji Hoon

RIIZE’s Wonbin

Super Junior’s Kyuhyun

SHINee’s Minho

BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. ’ Suga

EXO EXO K-POP GROUP EXO is a globally influential K-pop boy group known for powerful vocals, polished performances, and a strong legacy in modern K-pop. Since debuting in 2012, EXO has shaped the sound and visuals of an entire generation. ’s Kai

EXO EXO K-POP GROUP EXO is a globally influential K-pop boy group known for powerful vocals, polished performances, and a strong legacy in modern K-pop. Since debuting in 2012, EXO has shaped the sound and visuals of an entire generation. ’s Lay

Wanna One’s Ong Seong Wu

HIGHLIGHT’s Yoon Doojoon

CORTIS’s Keonho

BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. ’s RM

Wanna One’s Ha Sung Woon

WINNER’s Kang Seung Yoon

SHINee’s Onew

Wanna One’s Yoon Ji Sung

Watch BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. ’s docu-series “BREAK THE SILENCE” on Viki below:

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