The ‘BTS effect’ becomes reality in Seoul

With a little more than a month left until BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. ’ historic return to the stage, Seoul is already feeling the heat. The group’s concert on March 21 at Gwanghwamun Square — their first full-group performance in over three years — has sent ripple effects through Seoul’s hospitality, retail and aviation industries, with nearby luxury hotels booked out and even budget motels hiking rates to nearly 500,000 won ($344) a night. Hotel industry data and tourism platforms show that the “BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. effect” is alread