BTS’ comeback reshapes Hybe's release calendar

As BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. prepares to release its highly anticipated new album “Arirang” on March 20, other K-pop acts planning comebacks around the same period are recalibrating their schedules to navigate the ripple effects of the group’s return. Within Hybe, which houses BTS BTS K-POP GROUP BTS is a seven–member South Korean boy group known for their powerful performances, self-produced music, and global impact across pop and hip-hop. ’ agency Big Hit Music, affiliated labels are moving in strategic alignment with the comeback. Rather than avoiding the period altogether, some groups are timing their releases to benefit from heightened attention on K-pop as a whole — a so-